Pakistan International Airlines

UI/UX

AGDx had the opportunity to enhance the user experience for Pakistan International Airlines’ (PIA) in-flight infotainment system. Our team focused on creating an intuitive, engaging, and user-friendly interface that improved passenger satisfaction and usability.

Objective

The primary objective was to redesign the UI/UX of PIA’s infotainment system to offer a seamless and enjoyable user experience. We aimed to make the system more accessible, visually appealing, and functional, ultimately enhancing passenger comfort and engagement during flights.

Tags

Approach

User Research

We conducted extensive research to understand the needs and preferences of PIA passengers. This included surveys, interviews, and usability testing to gather valuable insights.

Design Strategy

Based on our research, we developed a comprehensive design strategy that focused on usability, accessibility, and visual appeal. Our goal was to create a cohesive and intuitive interface.

Prototyping and Testing

We created interactive prototypes of the new infotainment system interface and conducted usability testing with real users to gather feedback and make necessary adjustments.

Implementation

Our team worked closely with PIA’s technical team to implement the new design, ensuring seamless integration with the existing system.

Key Features

The redesigned PIA infotainment system features intuitive navigation, making it easy for passengers to access entertainment options and information. The enhanced visual design includes modern elements that improve the overall aesthetic and user experience. Passengers can enjoy a personalized experience with customizable entertainment options and settings. Improved accessibility ensures the system is user-friendly for all passengers, and real-time updates keep them informed throughout their journey.

Through our comprehensive approach, AGDx successfully transformed PIA’s infotainment system, providing a more enjoyable and user-friendly experience for passengers.